‘Sitting a hen on coal will not hatch a diamond. Sit her on an egg’.

Incremental improvements are inevitable and predictable; inevitable for competitive reasons and predictable to stay in the comfort zone.

Innovation, in contrast, deals with abstraction and disruption at the ‘near end of complexity’.

At Ideafarms, ideas are believed to be organic in most ways.

Give them the right soil, fertilizers, light and care and watch them as they blossom into great business solutions and products. We incubate ideas and nurture them as value propositions that can be spun off into new businesses.