Don’t even try to bracket us into the oft-repeated ‘a consultant is someone who borrows your watch and then for a hefty fee tells you what time it is’. Or into the stereotype of a typical professional services firm.

You’d probably be better off doing without consulting anyway.

Because you already know your business. Or that consulting will not only increase costs but have you contend with some so-called expert just out of B-school. All they’re going after is your money.